Welcome to Wine Ring!
You’re one of a kind. So choose based on your own individual preferences.

Simply taste and rate. Our patented technology does the rest – learning what you like and don’t like, and making recommendations based on your individual preferences.  Our team includes PhDs in physiology and mathematics, and one of the largest groups of wine masters in the world. Our tech has earned acclaim across major media outlets including CNBC, CBS, The Washington Post and Food and Wine.

A Whole New Kind of Recommender

Simply taste and rate!  Tell us if the wine is a Love, Like, SoSo or Dislike™.  Our expert system – the only patented technology of its kind – learns what you like and don’t like, and evolves as your preferences do.

Rate a Wine

Get started by rating wines.  Any wines will do – your go-to wine, the best wine you’ve ever tasted, or even the wine you had last night.  Use Jumpstart, a fast way to rate popular wines.  The more you rate, the faster we learn your preferences.

Recommendations for Groups and Gifts

We make recommendations for groups, based on individual preferences.  You can even prioritize people within a group.  We also make recommendations for gifts.  Get started by adding people in ‘Connections’.

Will I Like It™

Find out if you’ll like a wine before you buy it – based on your own individual preferences! Rating as many wines as you can beforehand will help.  More is definitely more when it comes to ratings.


Your journal of Loves, Likes, SoSos and Dislikes is all at your fingertips.  Filter by grape, region, wine or price.  Add where you tasted the wine, and your own notes.

Preference Profile™

Discover the Preference Styles you love, and those you don’t.  See how your preferences evolve by season and over time. Use these styles to shorthand your preferences to retailers and sommeliers.